Everyone is always looking for good marketing ideas to promote their business. Let’s face it, good visual marketing draws eyeballs and can get people to
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Direct Mail: Have A Paper Folder or Paper Creaser?
Over the past couple of years, direct mail has been making a comeback as an effective marketing tool to reach new and existing customers. Companies
Continue readingCan You Promote Your Printing Business On Social Media?
The answer is a little complex for a printing business. One thing that has not changed in social media from the beginning is it is
Continue readingUV Coating Machine: Marketing Ideas For Clients
Postcards or Note Cards Sometimes it pays to send a personalized note to a client. Your UV coating machine can help clients realize this potential.
Continue readingPrint Media and Millennials
Jennifer Grace writes a great article on how to reach the Millennials through print. We often hear the notion that print is dead. While we
Continue readingA Floor Graphic Makes A Great Marketing Tool
There are many creative ways to use laminating film to help clients market themselves. Laminating posters for window displays, clear window displays, different textures for
Continue readingHow Print Shops Can Add Direct Mail to Their Service Offerings
Direct Mail is one of the hot markets that was featured at last year’s Graph in Chicago. As email becomes important particularly among millennials, companies
Continue readingChange: How To Run A Print Shop Today?
The one constant in business is change. Over the past 20 years, the printing industry has seen an incredible amount of change. With the advent
Continue readingDo You Still Need A Business Card Cutter?
We know it is tough to compete against some of the online printing services. They come in so low that it makes no sense to
Continue readingLaminating Film or UV Coating? The Book Cover Battle Continues
For most print shop owners, the decision between outfitting their shops with a laminating film machine or a UV coating machine often boils down to price.
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