There are all kids of laminating film on the market today. You don’t have to just run gloss laminate. The challenge for most of your
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Tag: marketing
UV Coating Machine: Direct Mail Workhorse
Popular media would like you think that smartphones, mobile apps, and social media are they only ways to reach an audience today. While there is no
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Touch Marketing With Overlaminate Film
Consider this, you are planning a large direct mail campaign for your customer. The agency of record comes in and asks for your help in
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How To Plan For A Successful Direct Mail Campaign For Clients.
Planning is important for any business. My Dad pounded into my brain how important it is to have a plan. He also told me you
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4 Marketing Uses of Overlaminate Film
Everyone is always looking for good marketing ideas to promote their business. Let’s face it, good visual marketing draws eyeballs and can get people to
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Direct Mail: Have A Paper Folder or Paper Creaser?
Over the past couple of years, direct mail has been making a comeback as an effective marketing tool to reach new and existing customers. Companies
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Print is Not Dead: Be Creative
Part of our job as printers is to help customers find creative uses of print media for marketing purposes. Yes, we can print, bind, or
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Post 2008: The Print Shop Still Have Its Battles
We are taking a break from discussing binding machines, laminators and UV coating machines to tackle some of the business problems for Print Shops. Over
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Offset Printing? Is It dead?
If you follow popular printing forums like PrintPlanet.com or Colorprintingforum.com or even some of the printing groups on Linkedin, you will see this question a
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Binding Supplies: Plastic Coil Binding Supplies Choices
Are you still only offering black plastic coil binding supplies to your customers? Have you considered other color options for plastic coil binding? There are
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