Sales and Marketing Archives - Page 4 of 8

December 23, 2015 Garry Jones

2016 Print Shop Planning

The year is winding down. Production is slowing. So, how do you use that extra time you don’t normally have during the year? Planning of

October 5, 2015 Garry Jones

5 Challenges for the Print Industry

[box=” shadow”]Matthew Parker is a Consultant from over the pond. (Yes, England) He helps print companies operate more profitably by assisting them in effectively selling

August 12, 2015 Garry Jones

Print Marketing IS On Its Way Back

Over the past several years, we have been commenting on how print marketing still has a place in the marketing strategies of your clients. If

July 13, 2015 Garry Jones

Touch Marketing With Overlaminate Film

Consider this, you are planning a large direct mail campaign for your customer. The agency of record comes in and asks for your help in

Picture of superstick wide format lamination samples

July 9, 2015 Garry Jones

Is There A Trend Towards UV Coating Versus Lamination

One of my colleagues posed this question on a Linkedin Group that talks about wide format printing. The questions he asked were, “Are you seeing

May 28, 2015 Garry Jones

4 Marketing Uses of Overlaminate Film

Everyone is always looking for good marketing ideas to promote their business. Let’s face it, good visual marketing draws eyeballs and can get people to

May 18, 2015 Garry Jones

Can You Promote Your Printing Business On Social Media?

The answer is a little complex for a printing business. One thing that has not changed in social media from the beginning is it is

April 22, 2015 Garry Jones

Print Media and Millennials

Jennifer Grace writes a great article on how to reach the Millennials through print. We often hear the notion that print is dead. While we

April 15, 2015 Garry Jones

A Floor Graphic Makes A Great Marketing Tool

There are many creative ways to use laminating film to help clients market themselves. Laminating posters for window displays, clear window displays, different textures for