Sometimes it is not in your benefit to farm out some of the work. Be indispensable to your clients while adding value to your bottom line. Why not consider adding post-press & print finishing services like laminating, inserting, bursting, decollating, binding and even shrink wrapping to your customer offerings.
All these services are valuable tools for your customer’s marketing initiatives or corporate branding. Not only are you helping them, print finishing services can help increase the profits for you, the printer.
Why It Works
Valued added products like binding, corner rounding, or even simple laminating work because:
1. They can’t be copied in a digital or online form.
2. They add valuable post-press labor hours and revenues.
3. They’re unique and appealing to the customer.
When selling post-press & print finishing products, you need to think of what will appeal to your customer. For example, the client that does regular direct mail campaigns may be interested in adding on a promotional loyalty card to send out to customers. Or the customer ordering a run of parking permits could be interested in security options like UV printing or coding.
Maybe that customer who regularly prints forms would be interested in perfing or adding on removable response cards. The trick is to examine every project and ask yourself if there’s an opportunity to add functionality to it with post-press services.
These suggestions do not have to be a hard sell. The trick is figuring what value you can bring to what they are trying to accomplish and demonstrate your ability to deliver. After all, your customer’s success is most important to you. After all, you are an extension of their business.
Not every print shop is capable of offering post-print services, nor are they up to date in their offerings. Why not be the leader?