Profit and Value Can Go Together
Why give someone else the business of post-press and print finishing when you could easily do it yourself. Adding to your bottomline with services like laminating, inserting, bursting, decollating, binding and even shrink wrapping is something to consider.
By becoming a one-stop shop with print-finishing, you can increase your profits while providing your customers with incredible value.
How it Works
Valued added products like binding, corner rounding, or even simple laminating work because:
1. It can not be done in a digital or online form.
2. It adds post-press labor hours and revenues.
3. It is unique and appealing to the customer.
When selling post-press & print finishing products, you need to think of what will appeal to your customer. For example, the client that does regular direct mail campaigns may be interested in adding on a promotional loyalty card to send out to customers. Or the customer ordering a run of parking permits could be interested in security options like UV printing or coding.
Maybe that customer who regularly prints forms would be interested in perfing or adding on removable response cards. The trick is to examine every project and ask yourself if there’s an opportunity to add functionality to it with post-press services.
You don’t have to make it a hard sell, but often a friendly suggestion to your customers will not only boost the overall sale but also demonstrate your interest in the project.
Most important, you are offering solutions that other print shops are not able to handle. Nor, are they up to date on the best post-press solutions that support your customer’s business.