You’re going to a conference, do you bring along the same old generic sales literature you brought to the last trade show? Or, do you
Continue readingCategory: Sales and Marketing
The Benefits of Magalogs Over Catalogs
Why choose a magalog over an old-school catalog? Here’s why: Higher Reader Retention Rate Because a magalog’s content tends to be more editorial and therefore
Continue reading3 Tips to Save on Trade Show Printing Costs
Fall and winter always brings the new trade shows for a lot of industries, especially for those industries that see a winter slow down, like
Continue readingHow to Green Your Catalog
Want to start printing greener catalogs? Maybe you want to delve into sustainable or green papers and inks? Here’s how: 1. Choose virgin “green” or
Continue readingColor Variable Data Business Cards with a UV Printer
I’m tired of business cards. They’re dull, they’re boring, they haven’t changed in nearly 100 years. Oh sure, you get the occasional creative type that
Continue readingHow to Choose an Eco-Friendly Printer
Ecofollower.com has a great story on their website about why we should choose an eco-friendly printing company. Although we’re reducing the amount of paper we
Continue readingHow Visual Artists Can Promote and Sell Their Work With Ultraviolet Printing
We have a thriving arts community here in Indianapolis. Visual artists, dancers, writers, actors, musicians all comprise one of the best arts communities here in
Continue readingHow a Wide Format Printer Can Increase Print Shop Profitability
As a distributor and fan of wide format printers like the Legend 72HUV UV curable printer/a>, I can’t help but be excited about all the
Continue readingThe Controversy Over Green Printing
Carbon offsetting, you’ve likely heard of it – it’s the practice of mitigating your carbon emissions not through changing your actions, but by paying a
Continue readingTen Steps to a Greener Print Shop, Part 2
Last time, we covered the first five steps to a greener print shop. Here are the remaining five. 6. Offer green paper options Offer your
Continue reading