Color Variable Data Business Cards with a UV Printer

I’m tired of business cards. They’re dull, they’re boring, they haven’t changed in nearly 100 years.

Oh sure, you get the occasional creative type that has a uniquely die-cut card, like a round card, a thin half-size card, or even the double-sized card that’s folded over to normal size (although to be honest, I tear off the half that doesn’t have the person’s name on it).

But these cards all look the same. They’re on white stock, have different colored inks, and have the same information on it.

Yawn.

Look people, we live in an amazing technological age: we’ve put a man on the moon, we can transplant hearts and livers into people, and we have special printers that will actually print photographs inexpensively. Why do you insist on printing one-sided, two-color business cards on white stock when you can print double-sided full-color cards for the same price?

Why not print a card with a photo on the back, full-color logo and color background on the front? All you need is the right kind of printer, like the Legend 72HUV UV curable inkjet printer. We have one of these in our shop here in Indianapolis. I’m always amazed by what it can do.

This printer is basically a huge version of your typical desktop inkjet printer. Think of all the color documents, fancy graphs, and even photographs you’re able to print on something the size of a VCR. Now imagine being able to do that on a 4 foot wide substrate. Although the Legend 72HUV is often used by sign shops and poster printers, it can also be used as a way for cut sheet printers to save costs and increase revenue. And it can be used to print some of the coolest business cards I’ve seen in a looooong time.

Photo: PhotoOneGang