In this economic slump, there’s a lot to talk and write about. And we need a place to publish our thoughts and ideas quickly, and to reach a lot of people. Surprisingly, for a printer, we’re not going to do it on paper either.
Of course we’re talking about blogging, which is where you’re reading this. Blogging is something fairly new. If you would have asked me about it two years ago, I would have said “it is what it is” without much interest. Two years later, more people know about blogging and more people are making the time to read, because it’s a great way to get information. It’s more than a trend, it’s the new way of marketing and reaching customers.
First off, what is a blog and why should your company use it?
A blog is a Web site that is written and maintained by either an individual or company with regular entries of commentary, opinion, descriptions of events or reporting with other material such as video or graphics or artwork. The entries are displayed in an easy to read format and are generally short or medium size in length, no more than 500 words per entry. Of course there are exceptions.
For our business, the blog is used internally and externally to help enhance our communication for public relations, marketing and name branding.
The nice thing about a blog is that it’s quick and at your fingertips literally. You can scan the information quickly, and if an article doesn’t appeal to you, skip it without missing anything. The blog is not a novel and if you get something out of it great. People will come back for more information and digest everything they learn. I think it’s highly unlikely they won’t unsubscribe to the blog unless they aren’t learning anything.
Trust factor on blog
Can you trust a blog?
I’ve found that on a business site, it does increase this trust. The blog is helpful, informative, and lets readers know what a company does, how it works, what it thinks of its customers. As I said, a blog can be a diary of the company and tell the story of what’s currently happening.
We use this blog to build a relationship with our customers, inform them of what’s happening, and the products we sell. And if you’re reading this, now you know why we do it. We do it because people buy from people they know and like. Our blog is a way for you to get to know and like us. I would invite you to come back on occasion and see what else we have to offer.