I was reading Pursuasive Business Proposals by Tom Sant and a thought occurred to me. When was the last time you delivered a proposal worth more than $5,000?
Did you just email it? Or did you give it the royal treatment and bind it and hand deliver it?
Chances are we all would sell more if we took a few minutes and realized that presenting a proposal worth $5,000 or even $50,000 in a $2.00 three ring binder from Staples is not going to make the impression you need.
I wonder how many proposals get thrown away because they just don’t look good.
Here are a few quick ways to make that proposal look like it deserves to be considered:
- Get a Unibind Machine and some Steelbook covers. When you bind your proposal in a Steelbook, you get a genuine hardback book which will stand out compared to coil and comb bound proposals. Unibind also has matching folders for your support material.
- For proposals with lots of tables and charts, use plastic coil or wire coil binding so the proposal can open flat.
- Avoid Comb binding and folders.