We Told You Direct Mail Is Back
Aug10

We Told You Direct Mail Is Back

I have been writing for the past couple of years that Direct Mail is on its way back. It continually comes up as an opportunity in keynotes at industry meetings. It appears that data is supporting those claims. The 2015 DMA Response Rate Report is reporting good news on the Direct Mail front validating claims I have made that it now outperforms digital marketing. In a nutshell, here is what they are reporting:  The Good News Direct...

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