Connections
Adding Profits with Post-Press & Print Finishing Products
You can boost your bottom line dramatically by adding value to your printed products and selling your customers on post-press & print finishing services like laminating, inserting, bursting, decollating, binding and even shrink wrapping.
All of these processes not only improve the look of the final product, they increase the profits for you, the printer.
Why It Works
Valued added products like binding, corner rounding, or even simple laminating work because: Read more
Fight the Big Box Stores Part 2
Get Customized
Big box stores like Office Depot may be able to sell their color copies for a few cents less, but can their staff suggest new printing techniques? Can they offer advice on the best way to print or lay out that direct mail postcard? Can they bring design and printing experience to the table and directly apply it to the customer’s needs?
The answer is probably no. The printing clerk at Office Depot has about as much training as a cashier and their products are straight-forward and basic. So, as a smart print or sign shop owner you should be focusing on what you can do better… and that’s customized customer service.
Help Customers Get Customized
You could help a customer with a thousand plain copies or you could suggest products like postcard printing, which might be more effective and actually not that much more expensive once you get into the higher numbers.
The point is, you should constantly be trying to help your customer access products and services that only you can provide. It’s half upselling and half Read more