Connections
How to Implement and Sell RFID Tags – Part 2
You may want to go after RFID tag business, but you’re holding back because you don’t know how to sell the product or quote for it. Don’t worry, it’s easier than you think.
Partner Before You Invest
Before you invest in RFID printers or chip inserters, consider partnering with an existing RFID manufacturer or printer. They can help you answer customer questions, meet customer needs and finally fulfill that end order without having to jump right into the deep end of RFID technology.
Quoting for RFID Printing Jobs
Going after RFID tag or label printing business is almost exactly the same as preparing a quote for a standard label, just with an extra step for the added technology. Start by Read more
Is RFID Printing Worth Providing? Part 1
RFID technology has made leaps and bounds since it was first introduced in a 1983 patent for a device that used radio frequencies to remotely identify an object and allowed data communication without any physical contact.
Today, numerous companies are utilizing RFID technology – whether it’s for tracking fish in an aquarium, monitoring toll both users, opening car doors, checking out purchases or installing RFID chips on printed product to protect against fraud or track use, they’re on the rise.
But, is RFID a pervasive enough technology to start providing as an option for your printing jobs? Will the demand reach high enough levels to justify adding RFID label printing services?
The Costs are High
Compared to a simple barcode, an RFID tag is expensive. Until the price drops, most clients will prefer to opt for a standard UPC on their packaging.
Technology Still Has a Way to Go
Did you know that metal containers or any products with liquid inside can pose a problem for many UHF RFID readers? That means labels for these products will most likely remain Read more