Connections
“Print & Sign Shop” or MEDIA SHOP!
A few weeks ago, I went down and did a hands-on install at a trade show. We were working with a partner putting up an interactive surface and I just had to get down there and see this new technology for myself.
Interactive surfaces, or digital signage, can turn almost any surface into a touch screen. Basically, it’s a sensor-equipped foil and film that’s applied to a glass, Plexiglas or vinyl surface. Then, a basic overhead projector projects an image on to that surface, transforming the surface into a massive interactive surface. They’re really popular with retail outlets that want 24-hour customer interaction or trade show exhibitors looking for that added edge.
I was absolutely fascinated by the technology and the implications it could have for the print business, which is why I went down there. I wanted to see this new product in an up close and personal environment and get really hands on with it. It was absolutely incredible Read more