Connections
Print Shop Noobie: What Would You Tell Him?
Often when I’m asked to speak at a convention or attend a trade conference, I’m asked what advice I would give to a new print or sign shop owner. Almost always, I stress the importance of marketing and building your client base.
Why? Because without customers your business isn’t going to grow.
That’s why I was so excited to find this new print shop discussion on the Marketing Profs’ website. It’s a couple of years old, but the ideas in this comments’ thread are perfect for a burgeoning print shop, whether you’re big or small.
In the discussion, a sales rep for a print company asks how he can score bigger print jobs and market his company – the first two questions any new print shop owner should be asking themselves.
The best part? He gets some great answers from Read more