Connections
Fight the Big Box Stores Part 2
Get Customized
Big box stores like Office Depot may be able to sell their color copies for a few cents less, but can their staff suggest new printing techniques? Can they offer advice on the best way to print or lay out that direct mail postcard? Can they bring design and printing experience to the table and directly apply it to the customer’s needs?
The answer is probably no. The printing clerk at Office Depot has about as much training as a cashier and their products are straight-forward and basic. So, as a smart print or sign shop owner you should be focusing on what you can do better… and that’s customized customer service.
Help Customers Get Customized
You could help a customer with a thousand plain copies or you could suggest products like postcard printing, which might be more effective and actually not that much more expensive once you get into the higher numbers.
The point is, you should constantly be trying to help your customer access products and services that only you can provide. It’s half upselling and half Read more
Our Customer Service Secret? We Use What We Sell!
When Lloyds of Indiana first started over twenty years ago, we were a print-service-only business. Today, we’re both a service provider and a product seller. By adapting our business model, we’ve become the premiere sign and print shop provider for both equipment and consulting advice in the Midwest.
Why? Because, we USE the equipment that we SELL!
We Love The Trenches
Lloyds of Indiana may sell high-end printing equipment, but we still have a print shop and we still take on print jobs – that means we’re in the trenches using the equipment every day and passing that experience on to you. And, because printing and printing equipment is our business Read more