Connections
Fight the Big Box Stores Part 2
Get Customized
Big box stores like Office Depot may be able to sell their color copies for a few cents less, but can their staff suggest new printing techniques? Can they offer advice on the best way to print or lay out that direct mail postcard? Can they bring design and printing experience to the table and directly apply it to the customer’s needs?
The answer is probably no. The printing clerk at Office Depot has about as much training as a cashier and their products are straight-forward and basic. So, as a smart print or sign shop owner you should be focusing on what you can do better… and that’s customized customer service.
Help Customers Get Customized
You could help a customer with a thousand plain copies or you could suggest products like postcard printing, which might be more effective and actually not that much more expensive once you get into the higher numbers.
The point is, you should constantly be trying to help your customer access products and services that only you can provide. It’s half upselling and half Read more
Fargo: ID Badge Printers and the Benchmark for Online Product Education
Last year, we got a call from a local Indianapolis company that needed help with their ID card system.
Because they had a number of locations across the greater Indianapolis area, they were dealing with multiple users across their HR department and wanted an employee access card system that was not only simple to use, but also easy to troubleshoot. We directed them to the Fargo DTC 550.
Why?
Because we knew we could deliver the needed supplies (ink cartridges, blank cards) on demand and Fargo had the support and customer education to back up their product. So, instead of spending days training their HR staff on a new system, they were up and running in hours.
Lloyds of Indiana has been selling Fargo ID Badge Printers and supplies for years and one of the first things that attracted me to the product was their high level of customer and product education. On top of making high-quality ID card printers, Fargo has some of the best Read more
Our Customer Service Secret? We Use What We Sell!
When Lloyds of Indiana first started over twenty years ago, we were a print-service-only business. Today, we’re both a service provider and a product seller. By adapting our business model, we’ve become the premiere sign and print shop provider for both equipment and consulting advice in the Midwest.
Why? Because, we USE the equipment that we SELL!
We Love The Trenches
Lloyds of Indiana may sell high-end printing equipment, but we still have a print shop and we still take on print jobs – that means we’re in the trenches using the equipment every day and passing that experience on to you. And, because printing and printing equipment is our business Read more