Direct Mail Equipment Checklist
Jan14

Direct Mail Equipment Checklist

Direct mail is making a comeback to people’s mailboxes. With variable printing, it makes it real easy for your customers to order direct mail campaigns. The most effective direct mail campaigns include some kind of offer or action the prospect can take. Could be to direct them to a webpage to sign up for the sweepstakes. Or, the direct mail piece includes a coupon they can take to a retail location. The question is, do you have the...

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Laminating Versus UV Coating
Jan06

Laminating Versus UV Coating

How do you protect documents while providing a creative finished product that stands out? Should you protect it with lamination or should you protect it with UV Coating? Marketing managers are always looking for creative ways to lower their cost on print finishing. Budgets are always tight and expanding marketing dollars are always limited. Traditionally, lamination was the way to go to protect a document. Today, there are more...

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UV Coating Machine: Direct Mail Workhorse
Jan04

UV Coating Machine: Direct Mail Workhorse

Popular media would like you think that smartphones, mobile apps, and social media are they only ways to reach an audience today. While there is no doubt they dominate the conversation in marketing, Direct Mail can still be an effective way to get prospects to take action. Your UV Coating Machine can be the workhorse to help your clients reach their prospects with direct mail. Why Direct Mail? Let’s face it. It is harder and harder to...

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AUV Updates Its UV Coating Machines
Sep28

AUV Updates Its UV Coating Machines

Interestingly, there are not many choices in UV coating machines for small print shops. The choices are between Tec Lighting, Duplo and American Ultraviolet. There are some smaller machines out there, but if you read the post press forums, there are issues with quality and finish on many of them. American Ultraviolet has revamped their offering with new machines. They are calling them the AUV-Coat line of UV coating machines. So,...

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Now Is Time to Buy UV Coating Machine: Tec Lighting Sale
Sep08

Now Is Time to Buy UV Coating Machine: Tec Lighting Sale

If you have been considering purchase a UV coating machine for your print shop, now is a good time to do it. Graph Expo happens annually in Chicago. It’s usually a good time to purchase the machine you have been considering. Tec Lighting has announced its 2015 Graph Expo special. It’s pretty good. The are offering: $500 OFF Handfed UV Coating Xtracoat and TruCoat machines $1000 OFF Autofeed TruCoat machines In addition, you also get...

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Tec Lighting Mini UV Coating Machine Demonstration
Jun24

Tec Lighting Mini UV Coating Machine Demonstration

There is a debate regarding doing overlaminates or UV coating. UV coating is a cheaper alternative to overlaminates for things like postcards, brochures, mailings and other marketing materials. Today, we are going to walk you through using a Tec Lighting Mini UV Coating Machine. It is the perfect size machine for a UPS Store or other small print shop that wants to offer more print finishing services than just a copy machine. With a...

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