Business Card Design Works
Dec30

Business Card Design Works

In the age of smartphones, do business cards still work? After all, don’t people just scan your business card into their phones? Like all things with print today, the answer is yes they do work if you do them right. It’s about good design. We have talked about the different ways to market using print today. UV Coating, over laminates, or paper stock can make the difference if someone keeps your card or not. Good design will always win...

Read More
Touch Marketing With Overlaminate Film
Jul13

Touch Marketing With Overlaminate Film

Consider this, you are planning a large direct mail campaign for your customer. The agency of record comes in and asks for your help in planning the materials to be used in the campaign. So, we could go cheap or we could get creative. Why not pick an overlaminate film that will stand out by its touch? Direct mail is making a comeback in the printing business. With the new materials available to offer customers, you can get pretty...

Read More
How To Plan For A Successful Direct Mail Campaign For Clients.
Jun29

How To Plan For A Successful Direct Mail Campaign For Clients.

Planning is important for any business. My Dad pounded into my brain how important it is to have a plan. He also told me you have to have a system. Most important, never do a half a job. Direct Mail campaigns need to have all these approaches to be successful. Preparation First and foremost, you need to help your customer prepare their direct mail campaign. Create a checklist for them to follow to ensure they are successful in their...

Read More
4 Marketing Uses of Overlaminate Film
May28

4 Marketing Uses of Overlaminate Film

Everyone is always looking for good marketing ideas to promote their business. Let’s face it, good visual marketing draws eyeballs and can get people to take action. Think about some of the displays you have seen to bring you into a store, a tradeshow booth or to pick up a marketing piece. Over laminate film has a variety of uses that can be used for marketing. 1. Cards Cards make great direct mail pieces. Today, with digital print,...

Read More