UV Coating Machine: Marketing Ideas For Clients
May11

UV Coating Machine: Marketing Ideas For Clients

Postcards or Note Cards Sometimes it pays to send a personalized note to a client. Your UV coating machine can help clients realize this potential. They can send something back in an email, but it does not have the same effect. Studies have shown, most people do not read emails, they scan them. And, most people do not write for people to scan their content. Send a personal note and your customer will read it. As part of their...

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Change: How To Run A Print Shop Today?
Mar30

Change: How To Run A Print Shop Today?

The one constant in business is change. Over the past 20 years, the printing industry has seen an incredible amount of change. With the advent of the Internet, some print materials we took for granted are no longer part of your customer’s marketing plans. Reaching audiences through the mail was replaced by reaching them through their desktop or laptop. As millennials start replacing baby boomers, you now have to reach them through...

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Post 2008: The Print Shop Still Have Its Battles
Feb11

Post 2008: The Print Shop Still Have Its Battles

We are taking a break from discussing binding machines, laminators and UV coating machines to tackle some of the business problems for Print Shops. Over the past 10 years, we have been seeing some dramatic changes in the printing industry. The 2008 recession brought some drastic changes with the onslaught of Internet marketing reducing the need for print. Plus, we have to consider green printing and sustainability which is changing...

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Graph Expo 2014 Chicago: Print Finish Blog Was There
Sep30

Graph Expo 2014 Chicago: Print Finish Blog Was There

The annual GraphExpo is taking place in Chicago’s McCormick Place. This year’s show was a little smaller than last year. We are excited to say that new products were introduced by many of our vendors. Soon, you will see those products on Lloyds of Indiana. So, let’s do a rundown of what we saw that will be of interest to you. Formax Formax has a new Colormax 7 printer. It is a great printer for printing color onto your envelopes and...

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