3 Tips For Selling Your Print Shop Services Today
Feb10

3 Tips For Selling Your Print Shop Services Today

I was recently part of a conversation about selling. I laughed because everyone still thinks the secret to selling is, “You have to love what you are selling.” “You have to be a born salesperson to succeed.” I started to laugh and reminded everyone there that they were all born sales people. In one way or another, we all sell. No, you don’t have to “believe” in a product to be able to sell it. You can believe in a product and still...

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2016 Print Shop Planning
Dec23

2016 Print Shop Planning

The year is winding down. Production is slowing. So, how do you use that extra time you don’t normally have during the year? Planning of course. Year in Review It’s also a good time to review the year. How have sales been over the past year? How do they compare to the previous year? Who are your best customers? Are they still adding to your bottom-line? Of the new customers you brought into your business, are you helping them plan for...

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5 Challenges for the Print Industry
Oct05

5 Challenges for the Print Industry

Matthew Parker is a Consultant from over the pond. (Yes, England) He helps print companies operate more profitably by assisting them in effectively selling their services. One of the biggest challenges in the print industry is selling against price. Selling against price just makes you a commodity. So, here are the 5 challenges he sees with the Print Industry here in the United States: Workflow Better the workflow, the more profitable...

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Luggage Tag Laminating Pouches For Your Trade Show Booth
Sep02

Luggage Tag Laminating Pouches For Your Trade Show Booth

Trade shows are an effective way to meet people and potential customers for your product or service. If you are a brand that has a lot of budget to take over all the key footpaths, they are great. If you are a small company working a small budget, you have to come up with creative ways to get people to your booth. Before you even consider going to a trade show, you have to decide what success metrics is going to be: How many...

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Kentucky Fried Instant Photo Printer
Aug03

Kentucky Fried Instant Photo Printer

Here is an interesting story circulating. KFC is developing a “Memories Bucket” that allows you to instantly print photos from a bucket of chicken. The story is that it is being developed to celebrate 60 years of being in Canada. So, here is the idea, you buy chicken in a photo bucket. The bucket has a Bluetooth printer. You can download software to your phone. Take pictures around your picnic table and automatically print them....

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3 Technologies Changing the Print Business
Jun01

3 Technologies Changing the Print Business

Speed is everything today in the print business. Everyone wants their jobs done fast. Everyone wants an answer fast. The ability to deliver on your promise faster and easier is key to getting business done today. The question we often have to ask ourselves, “Am I a PITA to my clients?” Roberto Blake discusses 3 technologies that may help lower the PITA factor you may have in your business today. Mobile Technology So, how can mobile...

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