Direct Mailing Equipment Checklist For Print Shops
Sep07

Direct Mailing Equipment Checklist For Print Shops

Direct Mailing Equipment You Need Direct Mail marketing is making a comeback and has been on the rise for several years. Direct Mailing Equipment plays a big part in your ability to a print shop to offer production services. Email is a still useful marketing tool if you own your list. If you are trying to reach new customers and do not have a pre-existing list, you have to go out and rent one. The list rentals are pretty much subject...

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Do you have 10-Up Manual Business Card Cutter?
Feb17

Do you have 10-Up Manual Business Card Cutter?

Business cards are still a big part of business. While customers can go online and purchase from web to print providers, there is still a segment of the market that would like to talk to their local printer. You still need a business card cutter in your office. Why give up any business to others? Even your business card business. So, if you find yourself doing low-end business card business, you have to ask, are you losing money on...

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Copyright and Trademark Infringement, A Reference for Print Shops
Feb01

Copyright and Trademark Infringement, A Reference for Print Shops

Too many print shops shy away from printing logos or trademarked images because they’re worried about copyright infringement laws. The thing is, it’s easier to get the clearance licenses to print these things than you think. Consider this; sports franchises make most of their money through licensing deals. They want you or your clients to license their images and pay their royalty fees. It’s a business. So, the next time a client...

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How About a 12-Up Manual Business Card Slitter
Jun03

How About a 12-Up Manual Business Card Slitter

A couple of weeks ago, we talked about how business cards are still important. You should still offer business cards to your customers. You can still give them what VistaPrint can not, personalized service. Buy something from VistaPrint, you get spammed. So, what about a manual business card slitter? You can buy an electric business card slitter from MBM or Formax, but what about the RB Sun Manual 12-Up Handi-Slitter? It can slice and...

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Can You Promote Your Printing Business On Social Media?

The answer is a little complex for a printing business. One thing that has not changed in social media from the beginning is it is not a good medium for push marketing. Sending one-way communications to people in the form of spam or outright self-promotion does not really work. Sharing Constant Change One constant in our world today is change. The printing industry has gone through an incredible amount of change over the past 10...

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Keep that business card cutter working for you
May13

Keep that business card cutter working for you

Your clients still need you to have a business card cutter. This is another area where print is “not” dead. The pundits say, “No one needs a business card today. You can exchange information through your phone.” Yet, it is simply not true. I got caught in an elevator with someone who asked us about UV coating. We give him a quick pitch. It generated interest then he asked for my business card. I forgot my business cards. The...

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