Don’t Forget Your Margins – A Graphic Designers Primer on Binding Machine Use
Jun13

Don’t Forget Your Margins – A Graphic Designers Primer on Binding Machine Use

Binding Machine Margins As more graphic designers are being trained for web production instead of print, they tend to forget the small details. Little things like trying to print a web graphic, when it should be a vector graphic. Or, designing print using an RGB palette, instead of a Pantone palette. The biggest mistake when preparing documents for a binding project is not setting proper margins for print jobs going through a binding...

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Print Is Not Dead

The proliferation of online sources for traditional forms of media has led many to proclaim the death of print. While it’s true that big name book retailers have struggled, the sales of e-books stalled in 2013. In the world of sales, distributors and business-to-business sellers have learned that a physical catalog is still an integral tool. Last year Kevin Kelly, founding executive editor of Wired, surprised online communities...

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Scrapbooking with the Right Paper Cutter

Scrapbooking is a great hobby. It’s creative, relaxing, and sometimes social. Most importantly, it’s a process that creates a tangible record of our lives. So, whether you’re making a scrapbook of your wedding, or a chronicle of the last 40 years, you’ll want tools to do the job right. The first essential tool is a quality precision paper cutter. Roll With It You’re investing in this hobby, right?...

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Which Cutter is Best?

Whether in the classroom, the office or the studio, every workspace needs a paper cutter. Scissors just can’t compete with the clean, perfectly straight cut of a quality paper cutter. These tools come in two flavors, and it’s important to know the advantages of each before making a purchase. Marie Antoinette Was NOT a Fan You don’t have to be a French Revolutionary to enjoy a good guillotine cut. The guillotine...

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4 Ways Restaurants Can Use New Printing Technology

Restaurants are always looking for a way to stand out from the crowd. Once you get people in the door, how can you enhance their experience so they want to return again and again? We’re assuming the food is already great, so what can you do to in the print world to improve your image and enhance your reputation? There are some new printing technologies that can make you stand out from the crowd. Here are a few we can recommend:...

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The Benefits of Magalogs Over Catalogs

Why choose a magalog over an old-school catalog? Here’s why: Higher Reader Retention Rate Because a magalog’s content tends to be more editorial and therefore engaging, readers are more likely to hang on to it the way they would hang on to a magazine. You get a catalog in the mail, you might flip through it and then recycle it, right? But, you get a magazine in the mail that’s stuffed with informative articles and...

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