How Print Shops Can Add Direct Mail to Their Service Offerings

Direct Mail is one of the hot markets that was featured at last year’s Graph in Chicago. As email becomes important particularly among millennials, companies still need to find creative ways to reach their audiences. Print still has an opportunity to catch eyeballs. To do so, you need to be creative and have material that stands out in the mail and make want people to pick it up versus drop it into the garbage. So, like your...

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UV Coating Machine Applications: Direct Mail
Sep03

UV Coating Machine Applications: Direct Mail

UV Coating Machines give you the flexibility to finish high quality direct mail pieces for your customers at an economical rate for them. Instead of a cheap post card with simple text, you can print and finish high gloss pieces that stand out to the eye. Direct mail campaigns can yield results today that email is no longer capable of delivering. What does it cost to use Every Door Direct Mail (EDDM)?  It’s pretty cheap. EDDM postage...

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How To Use Print Materials Effectively: Email To Print

So much has been written on how print is dead. I would say, no it is not. If anything, the opportunities are greater today than they ever have been. Printed documents can be done at low cost with uv coating protection. Question is how do you combine print with electronic mediums? Email to Print Email to print is a proactive way to combine your electronic marketing with off-line marketing. With email, you can use any number of email...

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Five Tools Print Shops Can Use to Improve Profitability

 It’s one thing to print pages, but what if your customer wants you to bind them? You printed 5,000 sales letters, but now the customer wants to take them somewhere else for mailing? You’re losing out on some valuable revenue by not having a couple extra machines around your office. Add extra profitability to your shop by offering each of these services. UV Coater. Adding a UV Coater will give you the capability to apply...

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Document Mailing Equipment

As direct mailing has become one of the most effective ways to market during the holiday season, lloydsofindiana.com is proud to extend their line of document mailing equipment. Starting now, you can completely over-haul your mail marketing from start to finish–automate and simplify your mailings with an inserter, document folder, or a pressure sealer. lloydsofindiana.com saves time and money by speeding up your mail processing....

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How Do I Choose the Right Bursting Machine for My Print Shop?

How do I choose the right bursting machine for my shop? In this series of posts, “How do I choose?”, we will help you take a little of the guesswork out of selecting the best print finish product for your shop or office. It’s sometimes difficult to find the right machine to fit your needs when there are so many models. An industrial grade form burster is essential to print shops who specialize in mailing or mail...

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