Direct Mailing Equipment Checklist For Print Shops
Sep07

Direct Mailing Equipment Checklist For Print Shops

Direct Mailing Equipment You Need Direct Mail marketing is making a comeback and has been on the rise for several years. Direct Mailing Equipment plays a big part in your ability to a print shop to offer production services. Email is a still useful marketing tool if you own your list. If you are trying to reach new customers and do not have a pre-existing list, you have to go out and rent one. The list rentals are pretty much subject...

Read More
Direct Mail Equipment Checklist
Jan14

Direct Mail Equipment Checklist

Direct mail is making a comeback to people’s mailboxes. With variable printing, it makes it real easy for your customers to order direct mail campaigns. The most effective direct mail campaigns include some kind of offer or action the prospect can take. Could be to direct them to a webpage to sign up for the sweepstakes. Or, the direct mail piece includes a coupon they can take to a retail location. The question is, do you have the...

Read More
UV Coating Machine: Direct Mail Workhorse
Jan04

UV Coating Machine: Direct Mail Workhorse

Popular media would like you think that smartphones, mobile apps, and social media are they only ways to reach an audience today. While there is no doubt they dominate the conversation in marketing, Direct Mail can still be an effective way to get prospects to take action. Your UV Coating Machine can be the workhorse to help your clients reach their prospects with direct mail. Why Direct Mail? Let’s face it. It is harder and harder to...

Read More
Direct Mail Is Featured Prominently at Graph Expo 2015 in Chicago
Sep16

Direct Mail Is Featured Prominently at Graph Expo 2015 in Chicago

We have spoken a lot about the return of Direct Mail in the print business. There are more than enough opportunities and data to support that email marketing no longer is as effective as it was 10 years ago. Spam filters, spam rules, and list building is frankly harder to get good leads than keeping your mailing list up to date. Now that you are considering offering direct mail services to your clients, there are some things you need...

Read More
We Told You Direct Mail Is Back
Aug10

We Told You Direct Mail Is Back

I have been writing for the past couple of years that Direct Mail is on its way back. It continually comes up as an opportunity in keynotes at industry meetings. It appears that data is supporting those claims. The 2015 DMA Response Rate Report is reporting good news on the Direct Mail front validating claims I have made that it now outperforms digital marketing. In a nutshell, here is what they are reporting:  The Good News Direct...

Read More
How To Plan For A Successful Direct Mail Campaign For Clients.
Jun29

How To Plan For A Successful Direct Mail Campaign For Clients.

Planning is important for any business. My Dad pounded into my brain how important it is to have a plan. He also told me you have to have a system. Most important, never do a half a job. Direct Mail campaigns need to have all these approaches to be successful. Preparation First and foremost, you need to help your customer prepare their direct mail campaign. Create a checklist for them to follow to ensure they are successful in their...

Read More