We Told You Direct Mail Is Back
Aug10

We Told You Direct Mail Is Back

I have been writing for the past couple of years that Direct Mail is on its way back. It continually comes up as an opportunity in keynotes at industry meetings. It appears that data is supporting those claims. The 2015 DMA Response Rate Report is reporting good news on the Direct Mail front validating claims I have made that it now outperforms digital marketing. In a nutshell, here is what they are reporting:  The Good News Direct...

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Wide Format Laminator for Commercial Printers
Jul22

Wide Format Laminator for Commercial Printers

If you have been considering a wide format laminator for your print shop, D&K Laminators are made for professionals like you. It gives you the ability to laminate large format products like maps and floor graphics as examples. Watch the video to see how it works and the primary features of the Expression 62 wide format laminator. The D&K Expression 62 laminates, encapsulates and mounts prints up to 61” wide. It can be used for...

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4 Marketing Uses of Overlaminate Film
May28

4 Marketing Uses of Overlaminate Film

Everyone is always looking for good marketing ideas to promote their business. Let’s face it, good visual marketing draws eyeballs and can get people to take action. Think about some of the displays you have seen to bring you into a store, a tradeshow booth or to pick up a marketing piece. Over laminate film has a variety of uses that can be used for marketing. 1. Cards Cards make great direct mail pieces. Today, with digital print,...

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A Floor Graphic Makes A Great Marketing Tool
Apr15

A Floor Graphic Makes A Great Marketing Tool

There are many creative ways to use laminating film to help clients market themselves. Laminating posters for window displays, clear window displays, different textures for direct mail pieces. So, how do offer a floor graphic for retail locations? The way to do it uses a D&K textured vinyl laminate to the face of the graphic you want to have on the floor. On the back of the print, you need to apply a clear or opaque floor mounting...

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Roll Laminator Maintenance Tips
Mar18

Roll Laminator Maintenance Tips

Roll laminators are great for any print shop. They give you flexibility in offering many different solutions to customers to market themselves. D&K alone has a large selection of laminating film with a variety finishes from gloss, satin, matte, canvas, luster, and others. Like all machines, they need to be maintained to ensure your machine runs optimally and last a long time. The following are the steps you need to take to...

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D&K Group Expression Series Wide Format Laminator: Demonstration
Jan14

D&K Group Expression Series Wide Format Laminator: Demonstration

We are walking you through the D&K Expression Series wide format laminator. Today, we are talking about the Expression 62 wide format laminator. This machine can laminate, encapsulate and mount prints up to 61” wide. Applications of a wide format laminator include: Acrylic Displays Books Cards Documents Flexible Displays Framing and Mounting Outdoor Signs Rigid Displays Trade Show Displays Vehicle Graphics Window Graphics and...

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