Plastic Binding Coil Isn’t Just Black Anymore

Plastic Binding Coil in multiple colorsPlastic binding coil or spiral binding is a perfect way to finish your proposals or presentation documents. You are not limited in your color choices. So, black is not the only color you can use. You can pretty much find any color you may need to conform to your corporate branding and help you stick out a little more.

There are standard colors available that you can pretty much buy off the shelf. For spiral binding machines, plastic binding coil comes in 11 different colors. Here are the standard colors you can find readily available:

  • Black
  • White
  • Red
  • Blue
  • Navy Blue
  • Clear
  • Forest Green
  • Maroon
  • Brown
  • Yellow
  • Silver
  • Gold

Now that is a lot of choices. But wait! There is even more. If you want to really get it right, you can also look at some custom plastic binding coil colors to bring out your proposals or marketing materials. Here is where the creative people in your marketing department can help. They somehow have that eye to match colors to get the best reaction out of your buyer. There are even studies that show how people react to certain colors, so have them help you pick. Here they are:

  • Sky Blue
  • Cream
  • Spi Blue
  • Red
  • Purple
  • Moss Green
  • Leaf Green
  • Green
  • Baby Blue
  • Reflex Blue
  • Mid Blue
  • Light Brown
  • Dark Brown
  • Orange (Could this Orange be the new black?)
  • Charcoal
  • Pearl
  • Chocolate
  • Light Teal
  • Pumpkin (Halloween is coming)
  • Purple
  • Antique Gold

Everything you do has a marketing twist to it. Even selecting something as mundane as your plastic binding coil can have either a positive or negative effect on your marketing campaigns. Contrary to what we think of ourselves, human beings still buy with their emotions. Take some like color, it can trigger an emotional response deep in our brains. It’s not all cognitive thinking when it comes to buying. It’s emotional.

So, next time you are looking for a coil, consider spicing up your marketing material with the right color combination.

Author: Garry Jones

is President of Lloyds of Indiana, an Online seller of print finishing products and services located in Indianapolis, Indiana. Garry is a thought leader in the ever changing landscape of marketing and printing.

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