Direct Mail Equipment Checklist
Jan14

Direct Mail Equipment Checklist

Direct mail is making a comeback to people’s mailboxes. With variable printing, it makes it real easy for your customers to order direct mail campaigns. The most effective direct mail campaigns include some kind of offer or action the prospect can take. Could be to direct them to a webpage to sign up for the sweepstakes. Or, the direct mail piece includes a coupon they can take to a retail location. The question is, do you have the...

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