4 Marketing Uses of Overlaminate Film
May28

4 Marketing Uses of Overlaminate Film

Everyone is always looking for good marketing ideas to promote their business. Let’s face it, good visual marketing draws eyeballs and can get people to take action. Think about some of the displays you have seen to bring you into a store, a tradeshow booth or to pick up a marketing piece. Over laminate film has a variety of uses that can be used for marketing. 1. Cards Cards make great direct mail pieces. Today, with digital print,...

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Summer Heat: Low Odor UV Coating Fluid
May26

Summer Heat: Low Odor UV Coating Fluid

A summertime is just around the corner. In some parts of the country, the heat has already started along with the humidity. If the UV Coating Fluid you are using gives off a high odor, your employees may just want to get out of the kitchen. Your neighbors may not like you too much either. In the wintertime, we have to worry about applying UV coating fluid in the cold. In the summertime, not so much, but the odor can be far more...

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Direct Mail: Have A Paper Folder or Paper Creaser?
May20

Direct Mail: Have A Paper Folder or Paper Creaser?

Over the past couple of years, direct mail has been making a comeback as an effective marketing tool to reach new and existing customers. Companies using some of the new digital printing tools to create dynamic mailers are finding success in getting people to take action. Whether is paper or card stock, if you are producing material in large volumes you need to right paper folder to complete the job. Card Stock A heavy card stock...

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Can You Promote Your Printing Business On Social Media?

The answer is a little complex for a printing business. One thing that has not changed in social media from the beginning is it is not a good medium for push marketing. Sending one-way communications to people in the form of spam or outright self-promotion does not really work. Sharing Constant Change One constant in our world today is change. The printing industry has gone through an incredible amount of change over the past 10...

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Keep that business card cutter working for you
May13

Keep that business card cutter working for you

Your clients still need you to have a business card cutter. This is another area where print is “not” dead. The pundits say, “No one needs a business card today. You can exchange information through your phone.” Yet, it is simply not true. I got caught in an elevator with someone who asked us about UV coating. We give him a quick pitch. It generated interest then he asked for my business card. I forgot my business cards. The...

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