Five Tools Print Shops Can Use to Improve Profitability

 It’s one thing to print pages, but what if your customer wants you to bind them? You printed 5,000 sales letters, but now the customer wants to take them somewhere else for mailing? You’re losing out on some valuable revenue by not having a couple extra machines around your office. Add extra profitability to your shop by offering each of these services.

  • UV Coater. Adding a UV Coater will give you the capability to apply hi-gloss, satin or matte coating almost onany printed sheet. There are many configurations to the available coaters on the market. Sizes range from 18” to 30” with a modular design to allow for added coil binding machinecomponents like automatic feeders. This is also an environmentally friendly way to apply a finish to your printing. There’s even one line of UV coating that is 99.9% VOC free – exceeding all environmental air quality regulations. Add that to your marketing and get some new green-minded customers.
  • Binding Machines. Whether it’s low volume presentation binding or high volume commercial applications, binding machinery is a low-cost, yet crucial component to a successful shop. Prepare a presentations or proposals, books or newsletters with the look and feel your customers desire by having available comb, coil, wire or perfect binding. If you bind it, they will come.
  • Letter Folding Machine. Add fulfillment services to your shop. Every office needs to send mailed picture of a paper folderstatements, invoices and other marketing material. If it’s going out in a traditional envelope style, there’s a folder to automate the process. These machines fold thousands of sheets per hour. There are tabletop models for low volume or floor models for high volume, but they’re all easy to setup and operate.
  • Envelope Stuffing Machine. While you’re folding some projects, you might as well run an inserter for picture of letter inserterothers. Save time and money by speeding up your mail processing. Inserters and pressure sealers keep your jobs in a neat sequential order so they’re ready for outgoing mail bins. Some inserters can fold and stuff up to five different sheets and BRE’s at 4,000 sheets per hour. Plus, a pressure sealer adds a whole new product type to your offerings.
  • Laminating Machine. Laminating adds durability and professionalism to any printing project. Toner, ink jet and UV inks alone are not very durable, but by adding even a thin laminate coating you can prevent ink cracking and insures a long handling life to a piece. Lamination also adds to the look and feel of your work You can impress customers and upsell projects like akiles prolam laminatorprinting for photos, charts, posters and signage.

Improve your profits by adding to your catalog of finishing services. Lloyds of Indiana has competitive prices and a variety of models in each of these categories.

Author: Garry Jones

is President of Lloyds of Indiana, an Online seller of print finishing products and services located in Indianapolis, Indiana. Garry is a thought leader in the ever changing landscape of marketing and printing.

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