A few weeks ago, a business associate friend asked me why I was blogging. He had been reading this site (hopefully he still is) and enjoying it, but didn’t really understand why I would invest so much time into a blog.
It’s simple really, I want to share. If a blog reader gets even just one little thing out of this site, whether it be a tidbit of advice on running a print shop or even just general purchasing advice for your business or institution, I’m happy.
I also think a blog can help develop trust between the writer and a reader. And as a salesman at heart, I know how important trust can be when building a relationship. So, to all those Lloyds customers out there that I blogged about back in November, I hope this reaches you.