Connections
Book Cover Battle – Laminate or UV Coating?
For most print shop owners, the decision between outfitting their shops with a film lamination or UV coating machine often boils down to price. However, that bottom line can shift over time, especially if you’re doing large runs.
Laminate is best for short, simple runs.
If you’re doing a lot of short and simple runs (less than a 1,000), like internal reports, white papers or short-run conference materials, you and your clients are going to find film laminating to be a lot cheaper. It’s also more durable.
However, because UV coating tends to stick better to solid ink coverage, you’re going to get a better quality finish on more complex covers. Basically, if you’re doing a lot of photo or full-color covers like trade books or short run consumer publications and you want Read more
“Print & Sign Shop” or MEDIA SHOP!
A few weeks ago, I went down and did a hands-on install at a trade show. We were working with a partner putting up an interactive surface and I just had to get down there and see this new technology for myself.
Interactive surfaces, or digital signage, can turn almost any surface into a touch screen. Basically, it’s a sensor-equipped foil and film that’s applied to a glass, Plexiglas or vinyl surface. Then, a basic overhead projector projects an image on to that surface, transforming the surface into a massive interactive surface. They’re really popular with retail outlets that want 24-hour customer interaction or trade show exhibitors looking for that added edge.
I was absolutely fascinated by the technology and the implications it could have for the print business, which is why I went down there. I wanted to see this new product in an up close and personal environment and get really hands on with it. It was absolutely incredible Read more
An Ageless Book Binding Story
Today as I sat down to blog, I really wanted to talk about this certain product I find myself recommending a lot. But rather than slapping down the typical feature & benefit schpeel, I thought you’d like a story instead… So sit back and imagine this:
[Curtain opens: Laura is wrestling with a coil binding machine. Narrator speaks.]
“Laura used to bind the old fashioned way –with a standard, coil binding machine. Her reports and proposals came out looking like middle-school assignments. The covers were hastily printed and the plastic coil binding never seemed to be centered correctly. Every time she’d open one of her old reports, the pages would get stuck on tangled, thick, black coils.”
[Laura pauses, touches her forehead with Read more
Print Shop Noobie: What Would You Tell Him?
Often when I’m asked to speak at a convention or attend a trade conference, I’m asked what advice I would give to a new print or sign shop owner. Almost always, I stress the importance of marketing and building your client base.
Why? Because without customers your business isn’t going to grow.
That’s why I was so excited to find this new print shop discussion on the Marketing Profs’ website. It’s a couple of years old, but the ideas in this comments’ thread are perfect for a burgeoning print shop, whether you’re big or small.
In the discussion, a sales rep for a print company asks how he can score bigger print jobs and market his company – the first two questions any new print shop owner should be asking themselves.
The best part? He gets some great answers from Read more
Legend 72 UV Curable Printer Demo
Attention sign & print shop owners!
If you live anywhere near Indianapolis, IN, here is your chance to see the top of the line UV curable printing system in action.
On November 20th at x:xxpm, we will demo the entire Legend 72 HUV printing process. Among other things, we will print on a variety of surfaces and go over each feature of the Legend 72 that makes it a cost saver and business expander.
Important: This won’t be a 5 minute demo and a 20 minute sales pitch. We don’t operate that way. The entire session is a demo and Q&A. We want to answer your questions and help you decide if the Legend 72 HUV is a worthy investment for your business.
Give us a call to register your spot and /or ask questions about the demo session.
Register: Lloyd of Indiana 877-626-6848
For more info about the Legend 72 HUV visit wideformatrevolution.com